With bold ambitions and a clear vision, Artelia is a family history of passion, love and honesty in the craft of fine jewellery.
A well-established jewellery manufacturer with roots in Istanbul, Turkey, Artelia has been manufacturing bespoke jewellery since the mid-1960s.
Roberto Ulas has been creating jewellery pieces such as custom men’s rings and diamond wedding ring sets for her since early childhood. First having learnt the craft from his father Sarkis Ulas in Turkey, the love for creating fine jewellery started very early on and he knew right from the beginning that he would dedicate his life to this craft. Roberto started working full-time in the jewellery manufacturing business at the age of 15, and soon became quite a force with his passion for knowledge and vision in jewellery manufacturing. By the age of 18 he lead his team, supplying the Australian jewellery industry with the products they proudly manufactured under his guidance and perserverance.
Roberto has been growing the wholesale business ever since, working closely with pioneers and artisans in jewellery houses in Italy, Turkey and Germany perfecting his craft, he now proudly manages one of the largest jewellery design and manufacturing houses in Australia, meticulously selecting the finest gems and diamonds from across the world and creating luxurious pieces with love and of the highest quality.
With a wealth of experience and expertise, Roberto has witnessed the industry develop and change dramatically over the last twenty years. From humble beginnings with simple machinery in his father’s backyard to running the current 1,000 square metre atelier in Mulgrave, Roberto has spent his life maintaining his great name through innovation, honesty and a genuine love and talent for his craft. Proudly now a master jeweller, and a master of his destiny that is a specialty in engagement and wedding ring design and creation.
Having supplied Australia’s leading jewellery makers over the years with the wholesale business, from the high-end boutiques on Collins Street to the high street chain stores, the Ulas family always wanted to connect with their customer directly and establish their own route to market. “After all, we have always been in the business of love and quality,” said Maria Ulas, wife of Roberto and creative director of Artelia. Through Maria’s passion for design and love for high quality jewellery, the concept of a jewellery house supplying a connection and love for diamond jewellery directly to the public was born.
Alongside the amazing team, Artelia offers the finest diamonds, pearls and gemstones, and is considered to be the wedding and engagement ring specialists, with all pieces being meticulously created within the atelier in Mulgrave Victoria. Jewellery pieces made by Artelia’s independent jewellers in Melbourne can be viewed at the Westfield Fountain Gate Boutique, opened Early 2017, and the Melbourne CBD boutique, opened late 2019.